Starter
$1,900
- One-page site
- Copy refinement
- Launch in 2 weeks
How we work
Website Design Process and Pricing
We build lead-focused websites and marketing systems: clean sites, clear tracking and conversion-first messaging. No bloat, no fuss. Just the essentials that bring inquiries in.
- Lead-first strategy
- Tracking + attribution
- Local Calgary support
| Phase | Status | What's happening |
|---|---|---|
| Discovery | Done | Goals, pages and top priority agreed |
| Wireframes | Done | Page structure and copy outline approved |
| Design | In progress | Visual design for key pages |
| Build + launch | Next | Development, tracking, testing and go-live |
Weekly updates, shared notes and a single place for every asset. Simple and transparent.
Process built for speed
Four Clear Steps From Idea to Launch
You get a short timeline, structured checkpoints and a calm process that keeps decisions moving.
Discovery
We align on goals, pages and the one thing to prioritize.
Structure
Wireframes and a copy outline so content is clear and lean.
Design
Minimal, warm visuals that are easy to read and match your brand.
Build
Fast, responsive pages with SEO basics and analytics built in.
What Happens in Each Phase
| Phase | What we do | What you get | What we need from you |
|---|---|---|---|
| 01Discovery | Kick-off call to align on goals, audience, pages and priorities | A short project brief and page list | Your goals, sites you like and access to existing accounts |
| 02Structure | Wireframes and a copy outline for every page | Wireframes and a content outline to review | Feedback, photos and business details |
| 03Design | Visual design for key pages, matched to your brand | Desktop and mobile design mockups | Consolidated feedback on the designs |
| 04Build | Responsive development, SEO basics, analytics and tracking setup, testing | A fast, live website and a handoff guide | Final sign-off before launch |
Marketing, explained
Clarity for Complex Marketing Terms
How your ads, SEO, analytics and website connect, and the kinds of tools we use at each step.
Acquisition
Ads
Paid traffic channels with a clear target and budget.
SEO
Organic visibility from intent keywords and content.
Social
Awareness loops that warm up cold audiences.
Signal + Analytics
Tracking
Events, pixels and UTMs capturing real behaviour.
Dashboards
A single view of KPIs: CAC, ROAS, AOV, LTV.
Insights
What's working, what to pause, what to scale.
Conversion
Landing Pages
Focused messaging and proof that builds trust.
Ecommerce
WooCommerceProduct pages, cart flow and revenue checkpoints.
Retention
KlaviyoEmail and lifecycle messaging for repeat revenue.
Every business is different. We'll recommend the right tools for your goals and budget.
Marketing Terms in Plain English
| Term | What it means | Why it matters |
|---|---|---|
| CAC Customer acquisition cost | What you spend on marketing to win one new customer | Tells you whether a channel is affordable to scale |
| ROAS Return on ad spend | Revenue earned for every dollar spent on ads | Shows which campaigns pay for themselves |
| AOV Average order value | The average amount a customer spends per order | Raising it grows revenue without more traffic |
| LTV Lifetime value | Total revenue a customer brings over time | Sets how much you can spend to win a customer |
| Conversion rate | The share of visitors who take action: call, book, buy or enquire | The fastest lever for more leads from the same traffic |
| UTM | Tags added to links so analytics knows where a visitor came from | Gives each campaign the credit it deserves |
Operations, explained
Systems That Run Your Business in the Background
How leads, bookings and orders flow from first contact to finished job or delivered order, and the kinds of tools we connect along the way.
Capture
Leads & Enquiries
Typeform
Forms, calls and emails routed to one place, so no lead is missed.
Bookings
Online booking that syncs with your calendar and sends reminders.
Orders
Online and in-person orders captured with payment and customer details.
Automate
CRM
PipedriveEvery customer, quote and conversation in one place.
Workflows
Hand-offs between apps happen automatically, with no copy and paste.
Alerts
Instant notifications for new leads, orders and low stock.
Deliver
Inventory & Fulfilment
ShipStationStock levels, shipping labels and tracking updates kept in sync.
Quotes & Invoicing
Quotes, invoices and payments without the paperwork.
Reviews & Follow-up
Automatic review requests and follow-ups after every job or order.
Service business or online store, we'll map your current setup and recommend the simplest system that fits.
Operations Terms in Plain English
| Term | What it means | Why it matters |
|---|---|---|
| CRM Customer relationship management | A central record of every customer, enquiry and conversation | Nothing falls through the cracks, and anyone on your team can pick up where someone left off |
| Pipeline | The stages a lead moves through, from first enquiry to paying customer | Shows where deals stall so you can follow up at the right time |
| Workflow automation | Rules that handle repetitive tasks for you, like sending confirmations or creating invoices | Saves hours every week and cuts manual errors |
| Integration | A connection that lets two apps share data automatically | Keeps your store, CRM and accounting in sync without double entry |
| Fulfilment | Everything from receiving an order to delivering it: picking, packing and shipping | Fast, accurate delivery earns repeat customers and good reviews |
| SOP Standard operating procedure | A simple written checklist for how a task gets done | Lets you hand work to staff with confidence and keeps quality consistent |
Pricing
Simple Pricing
Pick a package and move. We'll scope anything custom as needed.
Business
$3,400
- 5 pages
- SEO setup
- Analytics + tracking
Growth
$5,900
- 8–10 pages
- Conversion audits
- Priority support
Compare Packages
| Feature | Starter | Business | Growth |
|---|---|---|---|
| Price | $1,900 | $3,400 | $5,900 |
| Pages | 1 | 5 | 8–10 |
| Copy refinement | ✓ | ✓ | ✓ |
| Mobile-friendly design | ✓ | ✓ | ✓ |
| SEO setup | — | ✓ | ✓ |
| Analytics + tracking | — | ✓ | ✓ |
| Conversion audits | — | — | ✓ |
| Priority support | — | — | ✓ |
| Timeline | 2 weeks | Scoped in discovery | Scoped in discovery |
Free lead audit
Find Out What's Holding Your Leads Back
We'll review your current site, tracking and offer clarity. You'll get three quick wins to increase leads.
- Website speed, mobile and conversion review
- Tracking and analytics check
- Clear, prioritized recommendations
FAQ
Common Questions
Everything you need to feel confident about the process.
Do you handle hosting?
Yes. We can recommend or manage hosting depending on your package. You'll always own the account.
Will my site be editable?
Absolutely. We deliver clean handoff docs and optional training so your team can update content easily.
How soon can we start?
Typically within a week. If you're ready, we can start discovery immediately.
What if I need more pages?
We can add pages anytime. We'll scope the extras after discovery.
Ready to Generate More Leads?
Tell us about your business and we'll suggest the simplest lead-focused package that fits.
Book a Call